Yes, you can. If you want a different type of hub in your wheel than the ZIRRUZ-supplied Hope hubs, all you have to do is send an e-mail to our customer service! Your wheels will then be custom-made for you with your desired hubs! Because ZIRRUZ wants to keep the standard high, high-quality hubs such as Dura-ace, Chris King, DtSwiss, etc. must be used.